- by Admin
- 16 August 2025
When AI design tools produce images in 5 seconds and online platforms compete for orders with a "99 yuan package", traditional advertising stores are trapped in the dilemma of "getting more and more competitive as they work harder". But in crises, there is often a turning point - in the advertising industry of 2025, the players who can truly survive have already jumped out of the original battlefield of "competing on price and speed", using the three sharp blades of "technology+resources+experience" to open up a new high profit track.
Technological Breakthrough: Using AI as an 'Efficiency Plugin' to Liberate Human Resources to the Creative Battlefield
Industry trend: Customers' demand for "immediacy" in advertising has skyrocketed, but they refuse to pay for "shoddy" production.
Suggestions for breaking the deadlock:
Introducing intelligent engineering design tools: using AI design platforms (such as Canva Enterprise Edition) to process standardized materials, and using tools such as Midjourney to quickly generate creative sketches;
Establish a material platform: Classify and label past cases, allowing customers to directly access templates when placing orders, saving 60% of communication costs;
Human machine collaboration division of labor: AI is responsible for basic layout and data visualization, while designers focus on brand story extraction and emotional expression.
Case: After a certain advertising company in Guangzhou introduced an AI design system, the average output per designer increased threefold, but customer satisfaction actually increased due to the improvement in the quality of their works.