Integrated Marketing is a strategic approach that ensures all communication channels for a brand work in harmony to deliver a consistent message, voice, and visual identity to the audience. It moves beyond using advertising, public relations, social media, and email marketing in isolation, instead weaving them together into a unified and seamless experience. The ultimate goal is to build stronger brand recognition, foster deeper customer loyalty, and maximize the impact of every marketing effort by engaging consumers with a single, powerful voice across every point of contact.