Programmatic advertising is the automated, AI-driven process of buying and selling digital ad space in real-time. Instead of traditional manual negotiations, it uses sophisticated algorithms to analyze user data—such as browsing behavior, demographics, and interests—to serve highly relevant ads to the right person at the right moment. This efficiency allows advertisers to optimize campaigns dynamically, maximize ROI, and reduce ad spend waste, while publishers can monetize their inventory more effectively. It’s the underlying engine powering most of the digital ads we encounter across websites, apps, and streaming platforms today.