- by Admin
- 16 August 2025
Currently, the global outdoor advertising market exceeds $50 billion in size and continues to grow overall. Under the leadership of leading outdoor advertising companies in China and the United States, the global outdoor advertising industry has entered a period of vigorous development, presenting a huge new space for industrial growth.
The "Research on High Quality Development of China's Outdoor Advertising Industry" compiled by the Institute of Industrial Economics and Technological Economics of the Chinese Academy of Macroeconomics presents a panoramic view of the development background, practical achievements, and trend suggestions of China's outdoor advertising industry.
The outdoor advertising industry links supply and demand, with multiple functions such as promoting commercial prosperity, driving industrial upgrading, and spreading positive energy
Outdoor advertising refers to a form of advertising that uses outdoor environments as a carrier to convey brand information to audiences through videos, text, images, and other forms. It is characterized by scene based advertising, and by placing video and print advertisements in consumer life and travel scenarios such as public transportation, commercial areas, and residential communities, it reaches the hearts of the audience and achieves value marketing.
Outdoor advertising covers consumers' daily life and travel scenes, and compared to other advertising media, it has stronger reach, influence, and infectivity, higher audience acceptance, and stronger consumption driving force. From the perspective of industry chain composition, outdoor advertising can be divided into upstream spatial resource providers, midstream advertising service providers, and downstream advertising demanders according to the advertising production and publishing process.
Outdoor is an irreplaceable and important marketing reach scenario, and high-quality outdoor brand advertising traffic is an indispensable main battlefield for various brands to achieve reach strategies. According to a research report by iResearch Consulting, it is expected that 28.3% of advertisers will increase their outdoor advertising by 2025, with 65% of advertisers having a budget of over 4 million, representing a 3.3% increase during the same period.
As an important hub linking supply and demand, outdoor advertising serves multiple economic and social functions.
Firstly, promote business prosperity and unleash consumer potential. As a key link in the business ecosystem and an important engine of consumer vitality, outdoor advertising covers high traffic scenarios and combines dynamic and precise content delivery to build a commercial closed loop of "traffic entry consumption conversion brand appreciation", efficiently reaching potential consumers, stimulating consumption willingness, and driving commercial value transformation.