- by Admin
- 16 August 2025
The rise of AI advertising is changing the industry landscape
When the traditional advertising team finally receives confirmation from Party A after multiple rounds of modifications, the final payment of the AI advertising team may have already been settled multiple times. This is not an exaggeration, but a reality that the advertising industry is currently experiencing. Yu Xi, an advertising actor who has been in the industry for four years, said that traditional advertising, from planning to implementation, can be as short as half a month or as long as unpredictable.
In the live broadcast of the NBA Finals in June this year, Google's latest video generation model Veo 3 produced a 30 second advertisement throughout the entire process, which easily surpassed 100 million views. The behind the scenes director PJ Ace revealed that this advertisement was completed with only one computer, 48 hours, and $2000.
AI is reshaping the rules of the advertising industry. According to QYResearch's statistics and predictions, the global AI advertising market sales will reach 1.023 billion US dollars in 2024, and are expected to soar to 10.32 billion US dollars in 2031, with a compound annual growth rate of 39.7%.
Various players continue to increase their investment, TikTok launches AI advertising function, Google releases Veo3, domestic AI video generation tools such as Jimeng and Keling have become mainstream choices, and companies such as Alibaba and JD.com provide AI advertising platforms for merchants.
Technological impact on the living space of traditional practitioners
Photographer George White once left a comment on a post about AI advertising: 'I went to interview a photographer and got laughed at when I took out my camera. They said this thing is outdated and better done with a phone and AI. I'm even ready to sell cameras and transform into AI.'. ”He used to be someone who carried a DSLR camera to the ends of the world, but now he frequently encounters obstacles in his job search.
He told 'Dingjiao One', 'Nowadays, many small companies use AI tools to generate more than 2000 videos every day, distribute them to different accounts to test popular products, and once one becomes popular, use that account to promote sales.'. ”
Advertiser Zhou Lu is also experiencing the process of being eliminated by the "gentleness" of the times. After graduating from Nortel seven years ago, he engaged in advertising photography. Although he did not think that AI advertising would have a great impact on the traditional industry, he is currently mainly engaged in advertising material photography, which is provided to the AI business of a leading Internet factory.
The experience of both individuals reflects the reality of being accelerated by AI technology, as they find it difficult to find proactive transformation in their work. The rapid development of AI technology poses unprecedented challenges to traditional advertisers.